{"id":6872,"date":"2020-09-24T12:47:21","date_gmt":"2020-09-24T04:47:21","guid":{"rendered":"https:\/\/matdespatch.com\/my\/new\/?p=6872"},"modified":"2020-09-25T11:29:35","modified_gmt":"2020-09-25T03:29:35","slug":"social-media-tools","status":"publish","type":"post","link":"https:\/\/matdespatch.com\/my\/blog\/social-media-tools\/","title":{"rendered":"SME Tips: Tools To Manage Social Media For SMEs"},"content":{"rendered":"\n<p>Every good business owner knows that social media is an essential asset for growing your business and keeping in touch with your customers. If you are an SME and want to fully utilise the power of social media, here is a guide to get you started.<\/p>\n\n\n\n<p><strong>Set Up a Social Media Calendar<\/strong><img loading=\"lazy\" src=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full-300x173.jpg\" alt=\"\" width=\"400\" height=\"231\" srcset=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full-300x173.jpg 300w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full-768x444.jpg 768w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full-1024x592.jpg 1024w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full-1080x624.jpg 1080w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/falcon-io_347203_full.jpg 1374w\"><\/p>\n\n\n\n<p><small>Falcon io dashboard. Picture from&nbsp;<a href=\"https:\/\/alternativeto.net\/software\/falcon-io\/\">AlternativeTo<\/a><\/small><\/p>\n\n\n\n<p>A social media calendars can be done internally. The important thing is to know the parameters of what you want to measure so you don\u2019t get overwhelmed by the overload of text and visuals that you have to handle. It also helps you with the frequency of posts so you can plan when to do different things with your social media accounts. For specially created social media calendars, you can try out&nbsp;<a href=\"http:\/\/loomly.com\/\">Loomly<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.falcon.io\/\">Falcon.io<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\">What 23 Studies Say About The Best Times To Post On Social Media<\/a><\/p>\n\n\n\n<p><strong>Blend Good Content With Good Design<\/strong><img loading=\"lazy\" src=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST%E2%80%A2sale-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST\u2022sale-300x300.png 300w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST\u2022sale-150x150.png 150w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST\u2022sale-768x768.png 768w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST\u2022sale-1024x1024.png 1024w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/AUGUST\u2022sale.png 1080w\"><\/p>\n\n\n\n<p><small>We created this poster from scratch in less than 3 minutes on&nbsp;<a href=\"https:\/\/canva.com\/\">Canva<\/a><\/small><\/p>\n\n\n\n<p>So now you know what you want to do with your social media accounts but how do your&nbsp;<em><strong>really<\/strong>&nbsp;<\/em>make an impact? What is a good With free apps like&nbsp;<a href=\"https:\/\/canva.com\/\">Canva<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/spark.adobe.com\/home\/\">Adobe Spark<\/a>, it\u2019s easy to blend your message with great visuals. Both apps offer free templates and customizability with set dimensions for major social media sites.<\/p>\n\n\n\n<p><a href=\"https:\/\/piktochart.com\/blog\/how-to-make-a-poster\/\">How To Make An Eye-Catching And Effective Poster<\/a><\/p>\n\n\n\n<p><strong>Schedule Your Posts<\/strong><img loading=\"lazy\" src=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/Loomly-300x130.png\" alt=\"\" width=\"400\" height=\"173\" srcset=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/Loomly-300x130.png 300w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/Loomly-768x333.png 768w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/Loomly-1024x444.png 1024w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/Loomly-1080x468.png 1080w\"><\/p>\n\n\n\n<p><small>You can schedule your posts using&nbsp;<a href=\"http:\/\/loomly.com\/\">Loomly<\/a><\/small><\/p>\n\n\n\n<p>To better plan your social media strategy, it\u2019s good to have a scheduler so you have a bigger picture of your social media strategy. There are free options like&nbsp;<a href=\"https:\/\/tweetdeck.com\/\">Tweetdeck<\/a>, which you can link multiple Twitter accounts or&nbsp;<a href=\"http:\/\/buffer.com\/\">Buffer<\/a>&nbsp;and&nbsp;<a href=\"http:\/\/loomly.com\/\">Loomly<\/a>, both paid services but with great functionality to preview posts for multiple social media platforms including Instagram, Linkedin, and Facebook.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/220678\">How to Find Time to Market Your Company Using Social Media<\/a><\/p>\n\n\n\n<p><strong>Track Your Performance<\/strong><img loading=\"lazy\" src=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/analytics-report-group-300x195.png\" alt=\"\" width=\"400\" height=\"260\" srcset=\"https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/analytics-report-group-300x195.png 300w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/analytics-report-group-768x499.png 768w, https:\/\/matdespatch.com\/my\/wp-content\/uploads\/2018\/07\/analytics-report-group.png 800w\"><\/p>\n\n\n\n<p><small>Comprehensive analytics is offered by&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-dashboard\/\">Sprout Social<\/a><\/small><\/p>\n\n\n\n<p>Native analytics for Twitter, Facebook, and Instagram does a good job if you just want to monitor the basics of what makes your social media account ticks. However, they are often unorganised and what you can see are often limited. Invest in social media analytics sites to get the best of what your data can offer you. Sites like&nbsp;<a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.zoho.com\/social\/\">Zoho Social<\/a>&nbsp;gives you great insights and allows you to track how far you have reached with your posts.<\/p>\n\n\n\n<p><a href=\"https:\/\/sea.pcmag.com\/cloud-services\/6077\/guide\/the-best-social-media-management-analytics-tools-of-2018\">The Best Social Media Management &amp; Analytics Tools of 2018<\/a><\/p>\n\n\n\n<p>With social media, it\u2019s important to test out and see what works with your social media platforms. Most paid services would offer your a free trial so you should take advantage of that. Every social media has its strengths and weaknesses and so do your ability to harness its potential. All the best with your business and we hope you ship with&nbsp;<a href=\"https:\/\/matdespatch.com\/\">Matdespatch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every good business owner knows that social media is an essential asset for growing your business and keeping in touch with your customers. If you are an SME and want&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[2,193],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SME Tips: Tools To Manage Social Media For SMEs - Matdespatch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matdespatch.com\/my\/blog\/social-media-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SME Tips: Tools To Manage Social Media For SMEs - Matdespatch\" \/>\n<meta property=\"og:description\" content=\"Every good business owner knows that social media is an essential asset for growing your business and keeping in touch with your customers. 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